Purple x T-Pain case study | Crossover Ventures

Connected Grammy winning hip-hop artist T-Pain with direct-to-consumer mattress company Purple for a YouTube campaign highlighting the mattress and functionality. Video generated over 10M YouTube views.

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Case Study

Photo of a city with the words The YES App

Purple x T-Pain

Date

Client

Link

YES Network x NYC Summer Basketball

Barnes & Noble x Editorial Marketing Campaign

lytepop

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