Griffin runs Crossover Agency, a growth accelerator for direct to consumer brands.
Griffin Taylor is a 31 year-old New Yorker with ample experience in the eCommerce and talent marketing space. Through stops at multiple eCommerce (Fancy.com | $120M in Funding Raised) SaaS (Yext.com | $115.5M IPO) and Content Publishing (StackCommerce | Digiday 2019 “Best Commerce and Content Platform”) organizations, Griffin has developed an acute skill set geared towards helping direct-to consumer companies grow and optimize revenues.
Through extracurricular projects and business development capacities, Griffin has also created organic friendships and relationships with dozens of prominent athletes, musicians and entertainers, as well as the individuals and agencies who represent them. These relationships have been leveraged to help d2c brands connect with talent in creative, efficient ways.
Crossover Agency is Griffin’s first company created, designed to help direct-to-consumer brands with growth, via the eCommerce, PR and talent marketing corollaries.